Why does color matter? (Let me count the ways…)
We are a visual species and we live in very visual cultures. Everywhere we go or look there are visuals vying for our attention. Color is one of the first things we notice about a town, a home, and a person. We notice the aesthetic. The colors of the buildings, the landscape, and the colors a person wears. The colors of their eyes. Color is a huge component in first impressions, and I don't think I have to say how important those are.